Entries from July 2007 ↓

No matter how much prospects and clients seem to crave uniqueness, when it comes to the printed or online communications they get from you, quirky individualism is the last thing they’re looking for. Even if they don’t consciously know it.

Over at Seth Godin’s blog post Benefit of the doubt, Seth offers five brainstorming ideas for dealing with clients who are just waiting for you to fail.
One of these, underpromise, is solid advice that is often expressed as underpromise and overdeliver. I especially like the one about building up expectations of difficulty.
One phrase you need [...]

Check out this article on FreelanceSwitch for some excellent advice about how freelancers and consultants can manage cheap clients who question every invoice charge. It comes down to keeping good records and communicating everything in detail.

While not necessarily applicable to all of my readers, this post by Liz Strauss of Successful and Outstanding Blogs contains some good resources for freelance writers. Liz Strauss is consistently one of the most reliable and interesting bloggers out there and if she lists good links for freelancers, it’s a good idea to pay attention.
40 [...]

What patterns are you following that are stifling your creativity? Some patterns of activity or behavior are useful. Habits aren’t all bad. Habits allow us to perform regular, routine tasks without wasting valuable mental energy on those tasks. But of course, there are good habits and bad habits. Bad patterns and good patterns.