Entries from November 2007 ↓

We’ve talked about many ways to get your business in shape. Here are ten of the most important and immediately effective ones:
Ask Customers for Testimonials—Testimonials are critical in building credibility for your business.
Perform a Breakeven Analysis—Unless you do it, you won’t know if you’re really making money.
Get Help When You Need It—You can’t do it […]

If you’ve worked your way through the huge number of get-rich-on-the-Internet ebooks, zines, blogs, podcasts, videos, and jerks, and you’re still working your day job, don’t feel bad. Consider it part of the process of elimination. Over the years, I’ve read and paid for a few of these programs myself. Sometimes they actually seemed to have something to say. Sometimes I actually learned something from them. Usually, though, they’re not sustainable business models. The question is, how can I create a real online business?

One of the best ways to satisfy your existing clients and to get new clients is to ask them what they want. Where does it hurt? Sounds so simple, doesn’t it? Then why don’t we do it?

If you’re looking for a graphic designer, web designer, illustrator, photographer, copywriter, or other creative professional, check out this list of directory sites. More importantly, if you’re a designer or creative pro of any type, you’ll want to make sure you list your website in as many online directories as possible.

Other people’s small business mistakes can cause you big problems. It’s not just a cliche that we live in a connected world. Statistics show that our opinions reach between 150 and 250 people. If you work for 12 clients a year, you have the potential of being connected to anywhere from 1800 to 3000 people by way of word-of-mouth, just in the first level of contact.