Entries from February 2008 ↓

Get a Grip on Expenses

Controlling costs is at least as important as increasing revenues. Just because you’re bringing in business doesn’t guarantee that you’re making money.

Want a Simple Marketing Calendar?

One of the biggest problems I see with small businesses is that they have no marketing calendar. There are several reasons for this, often procrastination and fear of commitment. There’ll always be something more important to do, and there’s always the chance you’ll miss your target. There are no rewards without risks.

Setting Deadlines Key to Success

The older I get, the more convinced I am that the human species is fundamentally lazy. Yes, that comment will likely annoy or even outrage some people out there who consider themselves productivity machines.