Entries Tagged 'Book Reviews' ↓

I’ve been working on developing a course on Social Networking and how you can responsibly use the tools and sites out there to promote your small business. In the process of reading up on the topic, I ran across this great book Nexus by Mark Buchanan. Buchanan is a former editor of Nature and New [...]

I just breezed through a slim, but powerful book by Paul Arden, formerly an executive creative director of Saatchi & Saatchi, one of the biggest ad agencies in the world. Arden has created a couple of books that qualify as big creativity boosters.