Entries Tagged 'Building Your Business' ↓

When a close friend recommends anything to you, don’t you almost always feel yourself weigh in a bit in favor of the recommended product, service, movie, book, or music? Likewise, when a friend criticizes a product or service, doesn’t that make you think twice about that brand? Especially if you’ve never used it before and haven’t formed your own opinion.

Very good article on SWOT (Strengths, Weaknesses, Opportunities, Threats) over at Drew’s Marketing Minute. As indpendents, I suggest doing this sort of analysis on a monthly basis, along with the annual checkup that Drew suggests. Check out his post.