Controlling costs is at least as important as increasing revenues. Just because you’re bringing in business doesn’t guarantee that you’re making money.
{ 4 comments }
One of the biggest problems I see with small businesses is that they have no marketing calendar. There are several reasons for this, often procrastination and fear of commitment. There’ll always be something more important to do, and there’s always the chance you’ll miss your target. There are no rewards without risks.
{ 2 comments }
The older I get, the more convinced I am that the human species is fundamentally lazy. Yes, that comment will likely annoy or even outrage some people out there who consider themselves productivity machines.
{ 5 comments }
Over at AWeber.com you can find a brief, but useful series of three articles on setting up an email marketing calendar. Marketing calendars are so important that I’ll be devoting a post or two to them myself, though not specific to email campaigns. Check out the AWeber article here.
{ 0 comments }
Pinny Cohen has a useful review of four very good productivity tools for freelancers on his blog Life of an Internet Entrepreneur. Along with these four, I would recommend Yugma for desktop sharing and online meetings. Check it out.
{ 3 comments }
